“Challenging ourselves to get out there and thrive in the elements, while doing our best to protect the ocean and the land."

- John John Florence
Co-Founder, 2X World Champion Surfer & Olympian

NORTH SHORE TESTED.

RECYCLED MATERIALS

We’re committed to using recycled materials wherever we can. Across the board, we’re using almost-exclusively recycled materials in the gear we make – down to the tag.  

FACTORIES & SOURCING

At Florence, sustainable, responsible manufacturing, sourcing and humane treatment of factory workers is fundamental to our business philosophy.

RESPONSIBILITY

At Florence, we believe that responsible manufacturing and sustainable business practices go hand-in-hand with exploration. We know our gear has to perform, but if that jacket or shirt is made in a way that harms the planet, it’s directly affecting the places we explore.